Friday, January 26, 2007

Digital Rights Management(DRM) Vanishing in 2007

HERE is an intersting article about the recent Midem conference in France. The industry consensus is that DRM will shrivel away in the next few years. This challenges the Apple model (kudos to Steve Jobs for selling the "major" labels on iTunes' DRM which can easily be subverted with a 35 cent CDR) as well as the entrenched, desperate worldview of most record companies that they can cling to their historoc revenue model. If the big record companies would stop pining away for the coke fueled glory days of the seventies and eighties and jump on to new ways to monetize the content they can provide they could come oput the other end with an entirely new business model that could be even more profitable than the old school record, press, sell method.

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